It's Shark Week!!

It's Shark Week everyone! What started off as a week of shark documentaries 28 years ago has become a pop culture phenomenon.

When Shark Week needed fresh, new licensing art at retail, Discovery turned to us. Pilot is excited to announce our recent partnership with Discovery to create a licensing guide for their iconic summer installation.

We created six thematic categories that could connect with target audiences. They included humor, education, pop culture, aggression, ornate and pattern work. The resulting pieces can be found on select pieces of Shark Week apparel in the Discovery online store.