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The team is doing poorly and fan engagement can't be that great. To top it, they have a pretty serious branding issue — lackluster logos, no color scheme; and with such a huge market, it needs to be revisited. The only good thing about the Nets' current brand is their incredibly awesome court design:
The net pattern here below the wordmark also mimics the tile signs of NY's subway system. A simplified Brooklyn bridge sits on top of the shield.
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