Singletrack Switzerland Photo Layout
One last shot from the Singletrack Switzerland interactive story we dropped a couple weeks ago. We came back from the Swiss Alps with such amazing imagery that it was a natural fit to just let the photos drive the piece. It gives you the feeling of rocketing down rocky, twisting switch-backed trails past ancient mountain chalets and picturesque sheep meadows without ever leaving your chair.
On the practical side, there were three different partners we worked with on this project who all needed to feel the love. We utilized almost every trick available to us in ReadyMag - especially hotspots (denoted by the little rhombus icon) and some subtle animations. Always an awesome challenge to create sponsored content that the audience and brands both love!
