Kevan Lin

We are storytellers

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We are storytellers kracken sailboat ux storytelling

An (unused) illustration for an internal poster series on the tenets of UX Design @ Amazon.

Storytelling plays such an integral part of crafting good UX. There is the greater narrative of the beginning and the end of the customer's journey, but there are also micro-interactions that need to be interwoven through story. Employ empathy to design great experiences for your user.

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