TorqueStrong Logo

An unused logo concept for a fitness coach. We ended up going in a completely different direction but I still really like how this turned out. Im no physicist but as far as I understand it, torque is measured in rotational energy. It's an objects tendency to twist when force is applied. I wanted to take that and represent it in some way in the logo. I ended up with what I have here, where the bicep is twisting. Thus implying that the forced used to create the torque is the arm itself. I felt that this should live somewhere, I hated to see it go to waste. Enjoy and let me know what you think.

Posted on May 3, 2016

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