Case Study Curation

When I started hand-lettering, I began by posting my work on Instagram. I’d add hashtags to get likes. I thought those likes were worth something. I’d see more established lettering artists getting hundreds of likes. They had thousands of followers. At the time, that was the “success” I was working towards.

I wanted to become an established lettering artist. I wanted to attract clients and get hired for commission work and I thought I could do this by gaining popularity on social media.

I wasn’t necessarily wrong, but I wasn’t entirely right either. I was approached by people interested in work, but it wasn’t the big kind of work I was looking for.

In my blog post this week, I wrote about positioning yourself for professionalism to get those big clients by creating in-depth case studies for your work.

https://jakerainis.com/blog/write-case-studies-today-to-get-clients-tomorrow/