Rebranding of Blade Ims

Here is a new logo that I have developed for the rebranding of Blade ims. I have implemented flat colours and used a clear clean serif font, using a higher font weight to make the letters blade have more of an impact.

Blade ims is an proprietary fulfilment solution for I-fulfilment.
It ensures customers 24/7 access to 'real time' information relating to orders, inventory and billing and ensures that they maintain 100% control of their business at all times. The system can be accessed worldwide from any pc through a secured portal placing all necessary information. The system has been redesigned and developed to improve the over all usability and to improve the user experience. The launch of the New Blade ims will be the at the end of April 2016.