Quest - Social Campaign Character Design

Meet Quest - the stuck-up know-it-all health conscious vegan from our campaign with Dietitians of Canada helping BC Schools share new guidelines for food and beverage sales.

We've had a lot of fun creating these characters and writing their stories - to build a province-wide campaign that spoke to students, educating them on the new guidelines through fun social media interaction.

Illustration: @Landon Wideman
Creative Direction: @Matty Morgs