The Stag Kit of Parts

It seems these kit of parts collections are something people really enjoy. This makes me happy, because I enjoy making these little guys. It's one of the best parts of a project for me and what helps to make a brand world feel rich and flexible.

Here's a round-up on some badges and different tagline iterations that I created for St. Hubert's The Stag. This brand is all about giving back to the land through rewilding partnerships. I used a couple of these badges on the postcards that were posted the other day too.