Eco Paw Press Re-branding - c. Spring 2024

Medium: Illustrator / Photoshop / InDesign / ProCreate

Page 2 (Quote) & 3 (Intro)

Page 4 (Table of Contents) & 5 (Logo Uses)

Page 6 (Incorrect Uses) & 7 (Logo Requirements)

Page 8 & 9 (Typography)

Page 10 & 11 (Color Palette and Codes)

Business Sign Mockup

Business Card Mockup

Book Spine Mockup

Website Mockup

About this piece...

Prompt: Pick an old project and revamp it for your portfolio.

Created in: ART.4611 Graphic Design Workshop 2 at University of Tennessee - Chattanooga.

My notes: For this open project, I wanted to choose a past assignment that I could use to show my current skills and place in my portfolio as a more professional speculative project. Using my original branding guide as a model, I updated the logo and redesigned each page to give it a more friendly and environmental feel. I have always struggled a bit with publications and taking on this project allowed me to continue practicing my skills in a way that felt useful to the professional field I am entering.