SeaSpell Seafood Branding
Sea Spell
Sea-spell is a concept, it’s a seafood startup, specializes in providing premium and sustainably sourced seafood. Their target audience extends beyond seafood lovers to those captivated by the mysteries of the ocean. They distinguish themselves in the local market by offering healthy seafood options in a truly unique manner.
services:
-Logo.
-Brand Identity.
-Packaging.
Our Process
Our structured approach combines word mapping, research, moodboarding, logo sketching, and meticulous refinement to construct a cohesive and meaningful brand identity. We ensure that design elements align seamlessly with core brand values, all while remaining open to unexpected creative approaches throughout our process
Sketching (logo) Once all the components are in place for the visual creation, we dive into the sketching and concept phase for the logo, recognizing its paramount importance in shaping the brand identity
Black & White Logo
Color Pallet
In our palette, we embraced three distinct colors:
MIDNIGHT BLUE, CRIMSON, and CORAL. MIDNIGHT BLUE:
This hue channels the enigmatic depths of the sea, casting an aura of mystique and intrigue over the brand.
CRIMSON: Here, we infuse vibrancy and surrealism into our identity. CRIMSON dances with MIDNIGHT BLUE in an unexpected harmony, evoking a captivating visual experience.
CORAL: A spotlight on the captivating facets of our brand, shows the magical side of the brand identity.
Typography
Archer BOLD is used for Logo, Big Headlines
While Bahnschrift is used for all the other forms of standard copy body texts.
Patterns & Illustrations
choosing a simple straightforward, colorful wave.
GRADIENTS
By blending two colors from the brand color palette into one gradient, we craft gradients that encapsulate the essence of mystery and surrealism, which harmonize with the other elements later on. This process yielded a total of three distinct gradients.
Illustrations
Taking a minimalist approach, we incorporated simple abstract sea elements
(in this case, fish) alongside the gradients and shapes we had previously established.
IMAGERY
In our work on imagery, we strategically applied the color palette as a layer to images of various elements such as fish and meat. These images were harmoniously matched with other brand elements, including colors, gradients, and patterns.
If you want to collaborate or to hire our services, we are available, you can contact us through our social media in our profile.
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