PACKAGING DESIGN FOR CRAVOVA

Cravova is a Snacks & Beverage brand, uniquely curated to meet the most loved snacking and drinking needs for the pulse of the nation today; providing delicious, wholesome and affordable options for today’s youth

Reasons for Rebranding:

• The previous packaging design lacked distinctiveness and failed to differentiate from competitors.

• Information on the packaging was unclear, leading to customer confusion.

• The old design closely resembled other brands in the market.

My Approach:

• Transitioned from plastic bottles to aluminum cans to enhance the brand's premium appeal.

• Maintained a minimal and modern aesthetic to resonate with the target audience's energy.

• Employed bold, contrasting colors for a striking visual impact.

• Streamlined packaging content to include only essential / legal information.

• Effective use of whitespace to convey openness and elegance.

• Improved hierarchy through text size and graphic elements to highlight key information.