Twist + Hop Branding (Unused Concept), 2023

One from the cutting room floor for a Rhode Island pilates studio. The overall aesthetic for the brand identity is historic, earthy, and gritty. We used an etched / engraved style of illustration for the hare logomark. We focused on the deeper meaning of a hare, as a symbol of fitness, feminine energy, movement, new beginnings, and equilibrium. With the wings giving it an uplifting power. Scroll for alternative lockup, submarks, and patterns.