BREWDOG | Social Media

JUNE | 2021

CATEGORY: Social Media

AGENCY: Detales Brand Communications

CLIENT: Brewdog

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Established in 2007 by James Watt and Martin Dickie, BrewDog emerged as a prominent multinational brewery and pub chain headquartered in Ellon Scotland. It touted itself as the "#1 Craft Brewer in Europe," boasting a production exceeding 800,000 hectolitres. In mid-town Mumbai's lively Kamala Mills entertainment district, BrewDog's flagship site in India provides a multi-level retreat for craft beer enthusiasts. Encompassing over 4500 square feet, the venue features a sun terrace, lounge, and varied seating arrangements. With 22 taps offering BrewDog's brews and selections from guest breweries, guests are encouraged to reserve their spot for an unforgettable experience.

THE DESIGN:

The goal was to leverage social media platforms to engage a diverse audience and convey the accessible and immersive essence of their brewery resort. Employing a visually striking, punk-inspired language was crucial for capturing attention and resonating with the desired demographic, fostering interaction and connection.