Case Study: Sneaker Sale Promotion Design
Case Study: Happy Hour Sneaker Sale Promotion Design
Project Brief
Objective:
Create an engaging and visually appealing promotional design for the "Happy Hour" sale of casual sneaker shoes for men. The design should highlight the significant discount, convey a sense of urgency, and maintain brand consistency.
Client:
A leading online shopping platform.
Target Audience:
Men aged 18–35 who are interested in fashion and footwear.
Key Requirements:
Display the discounted price
Use brand colors and logos
Make the design eye-catching and modern
Include the product (causal sneaker shoes) prominently
My Role
Position:
Graphic Designer
Responsibilities:
Conceptualize the promotional theme
Design the layout and visuals
Ensure the design aligns with the brand’s identity
Optimize the design for online platforms
Process
1. Research and Inspiration:
Analyzed competitor promotions and current design trends.
Gathered inspiration from successful sneaker ads and modern graphic design portfolios on platforms like Dribble and Behance.
Concept Development:
Sketched initial ideas and created wireframes.
Focused on a clean, minimalistic design to highlight the product and discount.
Design Execution:
Used Adobe Photoshop and Illustrator to create the high-fidelity design.
Incorporated brand colors (green and white) and logos.
Selected a modern sans-serif font to keep the text clean and readable.
Designed a sleek layout with floating sneakers to grab attention and provide a dynamic feel.
Feedback and Revisions:
Shared the design with the client for feedback.
Made necessary adjustments based on client input, such as tweaking colors and text placement.
Challenges
Balancing Simplicity and Impact: Ensuring the design was minimalistic yet striking enough to catch the viewer's eye.
Product Highlight: Making the sneakers stand out without overwhelming the design.
Time Constraints: Completing the project within a tight deadline to align with the promotional schedule.
Outcomes
Increased Engagement: The design successfully attracted attention on social media platforms and the client’s website.
Higher Sales: The "Happy Hour" sale saw a significant increase in conversions, with many users taking advantage of the discount.
Client Satisfaction: The client praised the design for its effectiveness and aesthetic appeal, leading to further collaboration on upcoming projects.
Conclusion
This project was a valuable experience in combining creativity with strategic design to meet marketing goals. The successful execution of the "Happy Hour" sneaker sale promotion demonstrated the impact of thoughtful design in driving consumer engagement and sales.