PRERANA DAGA | Identity Design

JULY | 2020

CATEGORY: Identity Design

PROJECT TYPE: Freelance Design Project

CLIENT: Prerana Daga

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Prerana Daga, an emerging rising star in the music industry, her voice a testament to raw emotion and unwavering passion. Rooted in simplicity and laser-focused determination, her essence came to life through a meticulously crafted brand identity, tailored for maximum impact across social media platforms.

THE DESIGN:

Drawing inspiration from Prerana Daga's initials, "p" and "D," the logo seamlessly intertwined these letters, symbolizing her journey as a singer and musician. The design effortlessly blended tradition with modernity, evoking a harmonious fusion of musical notes and the timeless elegance of a sitar. This duality mirrored the depth and versatility of Prerana's artistry. The choice of Bauhaus font underscored the contemporary edge of the brand identity, while the bold contrast of black and white hues paid homage to the intensity of her voice. Together, these elements formed a visual symphony that resonated with Prerana Daga's captivating persona.