Project Overview

In this final project, I act as a UI/UX designer who develops an e-commerce mobile application for the cash-on delivery or COD feature.

Increasing trend of online shopping, flexible and secure payment methods have become one of the most important factors in the success of an e-commerce platform. Even though there are many payment options available, there are still some consumers who prefer to use cash payment methods, such as Cash on Delivery (COD). Therefore, it is important to develop COD payment features that are effective and in line with user preferences to enhance their shopping experience.

Stage 1: Emphatize

Based on the brief explanation given on this project, the user research process has been done beforehand so i don't conduct interviews to get problems from users. In addition, the results of user research at this stage have also produced empathy maps.

User persona

After analyzing the provided empathy map, i created user personas to provide a clear and detailed understanding of who the user is, their goals, motivations, and pain points. This information helps me design more personalized and effective user experiences that meet users' expectations and increase their overall satisfaction with the platform.

Stage 2: Define

Problem statement

I can understand most of the user problems from the empathy maps and user personas that have been created. I wrote all the problem statements experienced by users into the problem statement.

Stage 3: Ideate

How Might We (HMW)

Once the problem has been identified through user research and a problem statement, the next step is to formulate a "How Can We" (HMW) statement. These statements are questions that help focus the brainstorming and ideation process on specific areas that need improvement or solutions.

Solution Ideate

Below are some potential solutions that can be implemented to improve the performance and efficiency of this platform, aiming to meet user needs and provide a more satisfying experience for users.

Stage4: Prototype

User flow

I created a user flow To clarify the above solution. User flow serves to understand the sequence of activities that users can carry out when using the cash-on-delivery or COD payment method. User flows help me identify opportunities to improve user experience.

Crazy8

After creating the user flow, i continued by creating Crazy8 to illustrate the visual appearance of the application being designed. I consider the layout, interactions, and information that needs to be displayed in the user interface.

I started by making some rough sketches to outline the desired layout and functionality. I tried to make it look familiar to make it more user friendly

Mid fidelity

Medium fidelity served as an important bridge between low fidelity wireframes and high fidelity prototypes, ensuring that the basic design and product functionality had been validated by my mentor before moving on to more detailed and complex designs.

Design System

The design system helps me achieve more consistency, efficiency and quality in the design and development process.

That's enough for my e-commerce case study. I'm sure you enjoyed learning about my efforts to design a new Cash-On-Delivery (COD) feature for the e-commerce platform Sf.shop.

Now, let's pause for a moment to acknowledge the profound impact of design thinking. This methodology not only allows me to identify existing challenges but also empowers me to design inventive and user-centric solutions that align with user needs and preferences.

Next, let's highlight the importance of user research! Through empathy maps and user personas, i deepen my understanding of users goals, motivations, and pain points. Armed with these insights, i can create a more customized and efficient user experience, thereby enriching the platform's overall user satisfaction.

I'm available for new project, so let's talk or hit me up through email

at manisarep2@gmail.com

Thank you!