Mira Care – Hormone Tracker for Women

Onboarding App Screens & Users Engagement

How Mira works?

Mira is a personalised, at-home, lab-quality hormone tracking system created for everyone's unique fertility journey.

Mira helps track numeric hormone levels and gain real-time data to support every stage of fertility – with over 99% accuracy.

Mira Care – App Redesign

Relying on the UX-audit and TA patterns research, we improved the interface to make interaction easy and comfortable for our users. The goal of the redesign was to simplify such complex features as hormone tracking and its data interpretation; health data logging; and cycle monitoring in the calendar.

Mira's design strategy focuses on the best product representation: on the one side, we pointed to the egg-formed design.

At the same time, we used non-ordinary circles in visual design as a metaphor for women's "perfectly imperfect". Cause all of us are different with unique cycles.

Content-focused

Mira brand ecosystem consists of products, the application and the website.

All those components work perfectly together and are built based on the users' needs.

Based on UX research: the progress bar without any units or percentages not only shows the user optimal progress but causes an unnecessary feeling of anxiety, etc.

Heuristic Analysis of the Mira App

Heuristic evaluation is a popular method to analyse user experience in a completed product. It’s based on a broad set of guidelines where several criteria are manually evaluated.

Delivering a seamless UX is key to attracting and retaining users to your app. We have shown how to use the Heuristic Evaluation with the Mira app as an example in this case.