Real Estate Marketplace
Project Overview
App Name: Real estate section of Afgog App
My Role: Lead Designer
Tools I Used: Figma, Adobe illustrator, photoshop
Project Duration: October 2023 - December 2023
Introduction
I am excited to introduce AFGOG Real estate app, a real estate app designed to revolutionize the way users search for homes. With a focus on streamlining the home-search process for buyers, renters, and real estate professionals, AFGOG Real estate integrates advanced technology with user-centered design principles to deliver a seamless, intuitive, and comprehensive property search experience.
Concept and Goals
The aim of AFGOG Real estate is to simplify the property search process while providing a rich and engaging user experience. I identified common issues such as inefficient search filters, poor user interfaces, and inadequate property information, and designed solutions to address these challenges.
Design Process
User Research: I started with extensive research to understand the needs and behaviors of typical real estate app users through online surveys, one-on-one interviews, and competitive analysis.
Persona Development: Based on this research, I created several user personas representing both casual home seekers and professional realtors.
Wireframing: I then moved on to sketching initial wireframes to outline the basic structure and flow of the app.
Prototyping: Using figma, I developed a high-fidelity, interactive prototype that was essential for preliminary user testing.
User Testing and Iterations: The prototype underwent several rounds of user testing, leading to multiple iterations to refine both usability and aesthetics.
Key Features
Dynamic Search Filters: I included an array of customizable search filters in HomeScope, allowing users to tailor search results according to specific needs and preferences.
Interactive Map Integration: The app allows users to explore available properties on an interactive map, showing property prices and key amenities in different areas.
Virtual Tours: I ensured that high-quality virtual tours are available for most listed properties to provide a realistic view of the property interiors and exteriors.
Real-Time Notifications: Users receive real-time notifications about new listings and changes to properties that meet their criteria.
Dashboard for Professionals: I also integrated a specialized dashboard for real estate professionals to manage listings, client interactions, and analytics.
User Interface Design
In designing the UI, I focused on clarity and ease of use. The clean, modern aesthetic, coupled with a calm color palette and intuitive layout, ensures that users can navigate the app effortlessly. Important actions and features are highlighted through thoughtful use of space and color contrast.
Challenges and Solutions
Challenge: One of the biggest challenges was balancing complex functionalities with a simple user interface.
Solution: I implemented a modular design system that groups functionalities into digestible segments, allowing users to access features without feeling overwhelmed.
Conclusion
With AFGOG Real estate, I set out to create a new standard for real estate apps by combining powerful functionality with a simple, user-friendly interface. My design is aimed at making the home searching process not only easier but also more enjoyable, helping users find their perfect home with less stress and more confidence.