Starbucks Solutions

Research for Starbucks's problems and design an App to improve user experience

Starbucks Case Study

Starbucks coffee shops are ubiquitous. Most people enjoy drinking unique taste. However, sometimes people have to wait for a long queue and they might get wrong coffee when the staff call their name. Our team realized that we should improve shopping experience in order to maintain happy environment.

Problem & Situation

EIf the queue is too long, people feel annoyed or start to do other things, such as using smartphone and chatting with friends.

If the queue is too long, people feel annoyed or start to do other things, such as using smartphone and chatting with friends.
There are too many people on the weekend. Thus, we observe that people see each other in front of desk when their name is called and consider whether they get the certain coffee by themselves

The understanding of user's reactions

Ideation

My idea is that I design a daily story paper for everyone to read when they enter the starbuck and they will get a story from different types, such as the science & fiction and romantic story.