Brand Development for PERITO do SEGURADO

Brand development for PERITO do SEGURADO (The Insured Expert).

Concept: Embedded within the essence of the 'Perito do Segurado' brand concept lies a profound narrative that mirrors the key values and mission of the company. At its core, a four-leaf clover emerges as a powerful symbol, embodying the essence of luck and prosperity. Yet, their interpretation transcends mere chance; rather, it symbolizes the elusive yet attainable 'luck' policyholders seek when navigating the complex landscape of insurance. Each leaf of the clover represents a crucial aspect of their service — expertise, diligence, empathy, and partnership — forming the foundation upon which they empower their clients. With each interaction, the policyholder experts guide individuals through the intricate maze of insurance, helping them uncover the hidden pathways to optimal outcomes. Much like finding a four-leaf clover, discovering this service signifies not just luck, but a deliberate choice towards a brighter, more secure future. Through their dedication and support, they ensure that every policyholder not only finds their 'lucky clover' but also reaps the rewards of informed decisions and enhanced results at the journey's end.


• Branded image;

• Logotype;

• Logo mark;

• Business card;

• Double sided business A5 flyer;

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Nuno Queiroz
Crafting impactful visual narratives.

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