BIGFILE | LOGO DESIGN & BRAND IDENTITY

Big File [Logo and Branding Project]

As an English center, Fox Class wants to bring customers a simple image but still wants to ensure differentiation and easy brand recognition. Therefore, Kaiza used a lightly stylized minimalist font with gently rounded strokes to create a friendly impression on viewers. To make the logo more prominent, we added a small orange arrow symbol to represent the message of will and determination to overcome difficulties that the brand wants to express. The main colors blue and white represent the sustainable development that the organization wants to convey.

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