Logo Triangles
Shaping Your Image
Created these custom icons for branding portfolio. I've always been fascinated by the acute triangles. Its dynamic and sharp corners, seeing clear lines forming the apex. I enjoy the symbolism that each line can be both equal in length and each touching/supporting the another.
Visual Perception
Here I play with shadow lines to give the illusion of dimensions, and layering in the shapes. Using The Law of Closure, here I invoke queues of closure where the eye interprets the shadow attributes as complete shapes even though they are not.
branding
color theme
geometry
gestalt principles
graphic design
law of closure
logo
symbols
visual perception
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Posted on
Apr 12, 2024
More by Guiseppe Hammer View profile
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