Marketing Blueprint: The Complete Guide to Success in Marketing

2017 was the year of ICO (Initial Coin Offering). Speaking numerically, over five billion dollars were raised by the 900+ ICOs launched in 2017. However, less than 50 percent of these ICOs were actually successful. The reason – well, it could be a flawed product or flawed marketing, but even a great product is bound to fail without the support of an ace marketing strategy, isn’t it?

So, even as ICOs remain hot in 2018, due to increased competition and higher regulation, it is going to be more difficult than ever before to make your ICO work. Consequently, it is your ICO marketing strategy that is going to make the ultimate difference on your journey and decide the fate of your startup.

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