BB Agency - Brand Uplift
Hi Dribbblers!
We've recently revamped our website, which included refreshing our brand and visual identity. Here are the key principles of our visual identity refresh and the reasoning behind them, ensuring we remain consistent and recognizable:
🎨 Visual Identity Refresh
Logo Loyalty: We've held onto our logo, a cornerstone of our brand since 2016, as a nod to our enduring legacy amidst this sea of change. It's a symbol of our roots that we felt essential to preserve "for now".
Palette Refresh: We've shifted our color scheme to a sleek Black and White, stepping away from the BB Dark Green of the past three years. Neon Green stays as a vibrant link to our "Green" heritage, complemented by the new "Purple Haze" for a touch of modern flair. This update isn't just about looks;
it's about enhancing our marketing versatility and ensuring our client work
shines through.
Typography Tweaks: Our commitment to Lota Grotesque stands firm, echoing our broad reach. The shift to a 24pt base font is more than an update—it's a pledge to clarity, inclusivity, and accessibility in our communication.
Graphic Elements: As far as graphic elements and illustrations go, we made sure these are aligned with the updated elements of our visual identity. To maintain our recognizability, we went for a more natural evolution, refining the existing structure with key changes for a subtle transition. Our approach reflects an industry shift towards more impactful visual presentations, balancing clean design with dynamic content. The increased flexibility in our marketing materials, like blog thumbnails and featured visuals, creates a balance between clean design and playful content, elevating the visual experience.
Motion: Our emphasis on motion showcases our commitment to this dynamic element, elevating our content and user interactions. Integrating motion design across our digital presence underlines our commitment to dynamic storytelling. This shift not only enriches the user experience but also aligns with our focus on being at the cutting edge of digital design and communication.Â
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We are BB Agency
We are a partner for digital evolution, merging creativity and technology for holistic growth.
We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.
Check us out at www.bb.agency