Transmuting lead into gold from 2016-2020.

As the founding designer on the initial product team that seeded Alchemy within P&G, I designed our logo and brand identity with the purpose to attract talented product people with a growth mindset to join our new in-house digital/disruptive innovation company at Procter & Gamble. By cultivating a rich culture of product innovation, creativity and fun we collectively set a new gold standard of digital value and delightful experiences at P&G to serve the everyday lives of our customers and the products of our flagship brands.