The Game Marketing Guide: Pre and Post-Launch Strategies

It’s not what you sell that matters as much as how you sell it. This is the ancient rule of marketing that has forged many lucrative empires. It’s a concept that holds especially true for some of the most successful mobile gaming franchises that we know and love today.

For example, Fortnite is an amazing third-person shooter game, hands down. But it’s not the gameplay or concept that propels its success rather it’s the effort that goes into marketing. Last year alone, the company spent more than $100 million on advertising. Their faith was more than rewarded, realizing 10X as much in ROI. From PUBG Mobile and Pokémon Go to Candy Crush and Clash of Clans, the highest-grossing titles got to where they are through astute game marketing.

In this infographic, as the best game marketing agency, we reveal the best-kept secrets to help you join this elite group. We’ll hold your hand pre- to post-launch, with tips to fast-track downloads and revenue for your game. Take a look at the latest gaming industry statistics and effective strategies for a successful launch: