fluffin - Bakery Branding

fluffin is a fictional bakery focused on creating unique and fluffy muffins that will spread joy and warm a customer's day.

For the bakery's purposes, a brand identity was created which captures the fluffiness (through curves and swirls) and the joy and flavor diversity (through lively colors) of their signature "fluffins".

Through this personal project I wanted to practice creating the following deliverables: logo & brand identity, promotional social media posts, cards (business, gift and loyalty), menu design, paper bag design and sticker design.

Thank you for taking a look at this project! If you have any design advice or suggestions, I would be happy to hear them.