Point-of-sale: Tinkies & Jumanji Campaign
THE BRIEF
To develop an in-store (co-branded) campaign promoting Tinkies and the new Jumanji, Welcome to the Jungle, movie. The point-of-sale needed to have a competition element that would encourage consumers to buy more Tinkies as well as promote the new movie.
A tinkie in the shape of a PS4 controller was created to tie in with the Jumanji movie & the Tinkies brand. In the movie, the main characters are sucked into the world of Jumanji through a Play Station game.
Therefore the main prize for the campaign is to WIN a PS4. To increase sales, consumers would need to buy Tinkies in order to enter the competition. A Tinkies & Jumanji activition was also organised in cimemas to promote the movie & the Tinkies brand.
TEAM INVOLVED:
Creative Director: Kim Miller
Art Director: Lizanne Visser
Copywriter: Graeme Sutherland
Key Visual Idea & Creation plus Campaign Roll-Out Design: Kirsten Morgan