YouTube Channel Logo and Banner Design

Client's Brief:

The client requested a modern and versatile logo and banner for their YouTube channel, "Fashion and Lifestyle," aiming for a design that reflects contemporary style and broad appeal.

Step-by-Step Process:

1. Client Consultation: Discussed the channel's content, target audience, and visual preferences with the client to establish design goals.

2. Research: Explored current fashion trends and lifestyle aesthetics to inform the design process.

3. Conceptualization: Brainstormed ideas for both the logo and banner, emphasizing a cohesive visual identity.

4. Logo Design:

   • Created a sleek and timeless logo using modern typography.

   • Incorporated fashion-forward elements like a stylized hanger and a subtle lifestyle icon.

5. Banner Design:

   • Utilized a clean and spacious layout for optimal visual appeal.

   • Featured lifestyle imagery, seamlessly blending fashion and everyday life.

6. Feedback Loop: Presented initial designs, gathered client feedback, and iterated on the chosen direction.

7. Final Touches: Refined details, ensuring the logo and banner harmoniously represented the channel's ethos.