Alex Rinker

La Playa Carmel - Crest

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La Playa Carmel - Crest carmel art direction design lettering typography hotel branding identity logo rinker

Working on a full brand refresh for a hotel in Carmel, California with over a 100 year history.

The mermaid crest is inspired by a mark used for the hotel around 30 years ago or so.


Credits to @Dan Gretta for coming on board and helping out with this one.

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