Impact report video livestream visual kit

Often when we launched a big report or campaign there would be accompanying video livestreams, webinars, interviews, and Q&As. We put together visual broadcast style kits to match the look of the campaign for a more integrated experience.

This is a kit I worked on for the Impact Report. I outlined the visual styles, graphics, provided reference animation, and worked with our video team to oversee the animation. The kit included a countdown, messaging with the event hashtag, thank you slides, up next messaging, and lower thirds for speaker names.

This was a fun modular system of graphics with simple animation to keep the viewers engaged.