Global Hotel Chain - Social Media Strategy
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Customer Profile
International 5-star hotel seeks to expand market share through advanced social media strategies.
Challenges
Despite allocating large social media budgets, the 5-star hotel brand failed to boost bookings.
Below are some factors that contributed to the issue.
Numerous tactics were used by various groups, including in-house staff driving traffic through Facebook ads.
The technology needed to reach a broader audience and make a significant impact was overlooked.
Finding suitable partners posed challenges, leading to longer campaign deployment time and inconsistent creativity.
Internal inefficiencies and external time zone differences caused delays in execution and unnecessary setbacks.
Insufficient training of digital marketing teams hindered the optimization of campaign performance.
Splitting the ad budget among multiple agencies limited the expenditure available for each team.
Inadequate tracking and conversion pixel implementation hindered campaign and expenditure monitoring.
Objective
At 1SmartMedia, we strive to offer tailored solutions to intricate marketing challenges to attain specific objectives. In this particular case, our aim was to use social media to expand the audience, enhance brand recognition, and boost conversion rates, leading to increased sales.
Approach
To address the Hotels brand’s low sales, the initial step was identifying the reasons for poor conversions. Once the issues were thoroughly comprehended, an effective strategy was developed to tackle the challenges.
Our approach centred on four steps
Our focus was on developing a cohesive strategy to achieve the ultimate objective – boosting website sales and generating online room bookings.
We made sure 1SmartMedia’s digital experts were readily available to assist with consulting and skills training.
We utilized Facebook and Instagram sales and automated processes through their partner software for campaign continuity
We implemented a dual-phase strategy to enhance hotel reservations.
Results and Highlights
Through our strategy, we were able to achieve 50 million impressions and reach 23.5 million people across 3 global regions. There was an increase of 7672% in the traffic. The cost per acquisition or CPA was lower than other channels such as Twitter , Sojern , Google PPC etc.
The campaign resulted in the sale of 17,563 hotel bookings. Other than the aforementioned results,
VONE campaign strategy also led to the following long-term benefits:
Built Custom Audience & Lookalike Audience.
Local Data Optimization.
High traffic.
Increase in ongoing sales.
Discovered hotpots for reaching potential customers.
How can 1SmatMedia Global Marketing Agency help?
1SmartMedia is a Global Markting Agency that helps its customers attract the clients they would like to serve. We also help you tackle the challenges pertaining to digital transformation, time, budget and skills gap.Get in touch to know how we can help you solve all the digital marketing problems altogether.
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