The Project:

Wordmark and initial can design for Featherweight Cocktails - A collection of low ABV, canned cocktails. Handcrafted by The Block Distilling in Denver, CO. We championed a feather-like "F" and designed a 50's style, script lettering to match.

For the labels, We leaned into a key piece of The Block Distilling's manta:

"A good drink does not discriminate. So, here’s to assembling a community of punks & politicians, pole dancers & priests." We highlighted these characters in four canned cocktails, each one with it's own personality.

Excited to share the the rest of the series! Stay tuned.

Interested in logo and packaging design?

See more at wellscollins.com