Matcha Coffee

For this practice logo project, I chose to design a brand identity for a coffee shop and named it 'Matcha Coffee'.

Inspired by my interest in logo design, I set out to create a pictorial logo that would evoke the essence of matcha. Opting for a bold minimalist approach, I focused on echoing the vibrant green hues that define matcha. I decided on a pictorial logo for its versatility, allowing for different text placements and element combinations. This design style provided me with a range of options to explore, ensuring the logo's adaptability across various platforms and mediums. By emphasizing simplicity and sophistication, the branding for 'Matcha Coffee' aims to capture the purity and authenticity of matcha within the coffee experience.