Roswell’s new identity — New brandbook
A modern visual expression that pays homage to the legacy of Roswell Biotechnologies: the brand that speaks with scientific authority, from a place of organic compassion.
Roswell’s new identity is a minimalist design that can adapt to the vast variety of their future products, while retaining their core values through its visual character.
Their new brand carries a certain tone of authority that’s associated with hard science and cutting-edge technology. However, it also resonates with the softer, compassionate voice of biology that their technology is rooted in — as associated with nature and health.
More at: fiftyseven.co/case/roswell-biotech
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Posted on
Feb 14, 2024
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