A Strange Brown Mustard

Have you canned brown mustard?

Although this poster was made to live close to my other hand-painted posters for my own practice, my packaging design background pushed me to place it on a can. The text, together with the can, doesn't make sense. The can lives only to give dimension to the poster, but in its ignorance, showcases the power of graphics (and lettering hierarchy) as a tool to get that 'I'll buy it' moment that so many spend hours (and $$$) on. This exercise has been one of the most gratifying pieces I've done in the last few months.

Sign-painted posters on a can. Another version of the same can

Another version of the same can

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