Primo's Deli: Promotional Items

For the most part, the Primo's brand is pretty classic and clean. What differentiates us visually it is the use of promotional graphics and treatments. Typically used as accents to add urgency and energy to the brand expression, these elements pull inspiration from New York City style Deli signage. The idea is to use this "promotional" look on certain brand touch points to add energy to the brand. Places like to-go bags, merch/apparel and stickers are just a few examples..

Jim Kennelly
Brand Expert, Designer, Illustrator, Commercial Artist.

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