Kritical
KRITICAL
BRAND IDENTITY, MERCHANDISING & GRAPHIC SOCIAL MEDIA CONTENT.
Given the global situations that define the world of break dance, the need to approach its empirical practice from a sports point of view arises. This way, Kritical brand is born as a training and education service for dancers at a competitive sport level.
Starting from its conceptual creation and brand identity development to its strategic planning, project management, social networks, and merchandising, among others, Kritical is a project created from dance and for dance.
The previous images are edited photographs for illustrative purposes of the brand identity.
brand identity
branding
brand strategy
conceptualization
creative direction
design
graphic design
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Posted on
Feb 22, 2024
More by Sara Restrepo View profile
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