Fabulae Wine - Web Experience Design

Client: Fabulae Wine NYC

Industry: Food and Wine

Date: Oct 2022

Location: 🇺🇸 USA

Tools: Relume - Figma - Webflow

Link to Project: View Live Site

From Campania Vines to Global Wine spout

Fabulae: It's not just a name, it's a passion project. This discerning curator handpicks the finest wines from Campania, Italy, championing local excellence on the international stage. They believe in empowering regional development through innovative business spirit, so they scour the countryside for hidden gems – controlled and guaranteed origin wines, steeped in tradition yet tantalizingly unique.

But Fabulae had a dream bigger than their charming Italian villages. They craved a digital haven that showcased their exquisite collection and transformed online browsers into loyal customers.


Catapult Fabulae, a champion of artisanal Campania wines, into the US B2B market with a sleek, functional website and robust e-commerce engine.


Solution: A data-driven Webflow symphony.

20+ pages & dynamic product listings: Showcase Fabulae's curated collection, empowering seamless navigation and purchase.

Custom CMS & Inventory Control: Grant Fabulae complete autonomy over pricing, terms, and real-time inventory management.

Marketing Maestro: Integrated LinkedIn Tags, Facebook Pixel, and Analytics tools for targeted audience engagement and conversion optimization.

Outcome: A 200x organic traffic boom, overflowing B2B deals, and a platform poised for sustained growth. Fabulae is now a digital oasis, converting online wanderers into loyal wine connoisseurs, one exquisite sip at a time.

Posted on Jan 25, 2024

More by Juan Pablo Toro

View profile