Fragrance - Instagram Visuals
Fragrance is a men's perfume brand for bold, sexy, and confident men. Fragrance offers elegance and excellent scent qualities carefully crafted by experts.
Fragrance already has a well-built brand identity and presence on social media. However, the brand intends to maintain the level of engagement between them and their consumers and aims to attract more of their target audience.
The project aims to enhance social media engagement and provide an interactive consumer experience through valuable content and visuals.
The brand uses a lot of male models to represent and symbolise masculinity. And during my research, I needed to replace some images that I thought didn't match the brand's visual aesthetics, so I used suitable stock photos and edited them to stay aligned with the brand's personality. Most of the assets that I replaced were portraits and a few graphics.
The designs were inspired by the ad section in men's perfume magazines, where the assets are combined flawlessly with minimalistic design, conveying clear and powerful message.
To successfully bring the audience a magazine feels when they see these designs on social media, I incorporated portraits of models that suit the brand's aesthetics and minimal but bold text to the design.
After rearranging the layout designs multiple times, I was finally satisfied with the final result and decided to reveal it to the world.
Thank you for your time!