Branding for Influencer Marketing Agency | Rachwalak x Mama
Insight & Solution
Realizing that the term 'influencer' no longer captures the scale of today's internet creators, we transitioned from 'LifeTube' to 'lifetube' and introduced an anthropomorphic star symbol. The star, with waving hand characteristics, became a versatile graphic symbol for merchandise and presentations.
Credits
Brand Strategy: Piotr Ręczajski, Alina Kostiuk
Creative Direction: Jacek Walesiak, Piotr Ręczajski
Design: Jacek Walesiak, Patryk Rachwalak
UI Design: Patryk Rachwalak
Motion: Patryk Rachwalak, Katarzyna Wojciechowska, Małgorzata Ostaszewska
UX / Webdevelopment: The Eternals
Copy: Natalia Dudek, Łukasz Filak
Want to make something special?
Say hello at patryk.rachwalak@gmail.com or send DM