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We are Dribbling back 👋 with a naturally vibrant redesign for one of those curly days.

Did you know that around 60% of the world's population has naturally curly hair?

Here is a snapshot of Inspire's team design for our client, Vicious Curl. We were tasked to make quite a few UI/UX changes regarding the homepage, catalog, product pages, store location map, blog, article templates, and a complete UI kit. As a result, our design helped drive organic traffic and a flow of purchases.

Now, VC has a light UI with a healthy dose of Vitamin C orange to represent the curl health that the company delivers. The e-commerce UX is fluid and engaging so that it guides users toward products that are best suited for their hair type.