AlfaCity Branding
The biggest Alfa Romeo event in the world.
This event brings together Alfa Romeo owners and enthusiasts from all over Europe to share their stories and passion for these great automobiles. The event features a wild range of Alfa Romeo models, from legendary classics to rare limited edition cars. It provides a unique opportunity for visitors to connect with like-minded owners who share a deep appreciation for the history and innovation of Alfa Romeo.
Although AlfaCity has been around for over a decade, its visual identity changed every year. We were given the exciting task of creating a fresh, timeless look that still honors it's roots, and introduce a consistent visual style that can be used for the coming years. Since each year's event had a unique theme, our design needed to be flexible and adaptable, ensuring brand consistency while allowing for creative changes to reflect possible annual themes.
Logo
We came up with a strong, general purpose logo for the event, that can be used regardless of the actual events, and an event specific version, extended with the year of the event and a touch of variability.
Illustration
The illustration style is a mono-line bulk pattern that echoes the dynamism of the Alfa Romeo experience. Whether using it online or offline, promotional materials or collateral, the pattern serves as a reusable and modular heartbeat for the brand.
Magazine
Upon entering the event, every visitor receives a specially designed magazine, a sort of navigational companion for the festival experience, packed with essential information, including event map, timetables, and articles. The magazine offers a guide to AlfaCity while showcasing the latest highlights of Alfa Romeo.
Extras
We also designed a lot of offline graphics and prints, such as keychains, enamel pins, stickers, t-shirts that visitors can buy at the events official AlfaCity Shop.
