Amazon App Redesign

Hi All,

Last design of 2023- Amazon App Redesign done during Mini Hackathon from UXBerg School.

I wanted to keep the original user flow in order to reduce user resistance, but change the UI to make it more clean and modern. My second goal was to identify and propose accessibility solutions in order to tailor the app to a diverse Amazon audience.

Before and after images for the home page. I wanted it to feel less cluttered while retaining the high product density characteristic of e-commerce apps.

Before and after results pages. My main goal here was to improve accessibility and create visual hierarchy so that products could be scanned and added to cart more easily.

Product page before and after. The product page was the most difficult to create because it contains so much important information. I wanted to simplify the screen and highlight key information. Simultaneously, I wanted to convey the value proposition, which is currently hidden in the design.

Thank you for reading my case study!