How To Improve Your Landing Page’s Performance
If you know what you want your conversion rate to be, you need to work on changing your landing page in measurable ways. We’ll do this using quantitative metrics that easily provide data and qualitative metrics that are more subjective.
To hit the desired action with your landing page optimization, you can focus on the following:
Quantitative Metrics
CTR
Bounce rate
Form abandonment rate
Traffic source
Leads
Traffic
Qualitative Metrics
Watch user recordings
Usability test
Interview your sales team
Interview your customers
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Posted on
Dec 24, 2023
More by Mir Masuud View profile
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