DESIGN WORKSHOP | Learn to start your own apparel brand | FEBRUARY 27th
I'm not going to pretend I can properly explain what Hookdeck does, but they help their customers with their webhook infrastructure. They've been doing really well since 2020 and were in need of a reimagined logo so they reached out to me.
I sketched around 200 different concepts before we moved on to the digital phase where we experimented with 6 different directions before we landed on the final version. We returned the capital letter and used the free Figtree typeface for the wordmark.
Below you can see the previous logo, the used sketch, and the simple grid I used for the layout of the logo.