Shadow by GenesysGo - Branding

Showcasing the brand identity of Shadow by GenesysGo

GenesysGo is a blockchain service provider that offers a secure infrastructure for blockchain developers and operators. Their goal is to build a high-performing infrastructure that lowers development times and reduces costs. They offer hosted RPC nodes that run on bare-metal servers instead of public cloud virtual machines. They share each server's resources with multiple Solana developers to optimize server capacity utilization while maintaining high performance levels. Shadow is a decentralized, performant, and scalable object storage designed for Web3 builders built by GenesysGo.

Back in 2022, I had the opportunity to lead the brand design team at Unfold in rebranding GenesysGo and their product Shadow. GenesysGo being the main brand, Shadow was built to compliment the parent brand. If you’re interested in learning more about them, visit them on X (@GenesysGo) or their website:

Designers. Thinkers. Builders. Explorers.

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