@las Logo Design

Hello there! 

I’m excited to share with you the logo I created for @las.

About @las

@las is reshaping the blockchain landscape with a vision to empower individuals. Their extensive product suite, including the industry's largest digital asset exchange, embodies the belief that financial freedom should be accessible to all.

Logo

The @las logo was designed to represent motion and change, symbolising @las' connection to the ever-changing cryptocurrency market.

Results

The user feedback on the design was exceptionally positive, with more than 83% expressing their preference for @las based on its unique appearance. Users described it as 'artistic', 'different', and 'trustworthy'. Additionally, over 90% of users commended the website's intuitiveness and navigation, highlighting its user-friendliness. This enthusiastic user response highlights the success of the design choices, establishing the effectiveness of user-centric design principles.

Check out the full case study at: https://www.behance.net/gallery/181885551/las 

Haste

I'm a Brand and UI/UX Designer with over 7 years of experience in leading European design agencies. I specialise in creating distinctive, minimalist, and impactful logo designs and brand style guides. With a portfolio of over 600 successful branding projects across various industries, my work has been recognised and featured by Adobe numerous times.

Check me out at: instagram.com/just_haste and behance.net/just_haste