Waypoint agency branding

Waypoint combines a traditional creative with that of a specialised tech agency, based on the conviction that this is simply what a modern creative agency should look like. Ensuring the two, often conflicting approaches, work smoothly together is a complex process. Rather than trying to oversimplify this reality, Waypoint and its branding embrace it and celebrate the complexity, both through its visuals as well as the slogan - "getting there".